The Warner Brothers Shop site underwent a transformative redesign project launched in the summer of 2022. The primary objective was to enhance the storytelling of content and a cohesive storefront. The overarching goal was to present a seamless shopping experience for users while showcasing the diverse range of Warner Brothers brands under one updated and cohesive branding.
Client Collaboration: Initiated the project with thorough client meetings to understand requirements and expectations.
Web Components: Designed and implemented web components that harmoniously reflected the Warner Brothers brand identity and storytelling goals.
Wireframe Development:
Homepage Layout: Crafted a strategic wireframe for the homepage to optimize user navigation.
Additional Pages: Developed wireframes for brand and show landing pages, shop by title page, collection page, product page, and mega menus.
Web Creative Finalization: Executed the final web creative design, ensuring alignment with client expectations and project goals.
Web Creative Additions: A few pages added after the site refresh for collection launches.
Marketing Collateral:
Welcome Newsletter: Created a welcoming newsletter to introduce users to the enhanced WB Shop site along with updated newsletter components and templates that reflect the new site branding and layout.
The culmination of this project is the wbshop.com website, offering a streamlined and unified shopping experience for users, reflecting the rich tapestry of Warner Brothers brands and shows.
Along with the Warner Brothers Shop, I also service clients such as NBCUniversal, Bravo, ABC Network, Hulu, Legendary Pictures, and Fox News.